Herbcare History

We have literally grown exponentially.

From a single-room office in 2000, when Charantia (our first brand) was launched, we have progressed into a corporate complex that is about 19 times bigger today. The Herbcare Center in Metro Manila, Philippines, houses our offices, warehouse and packaging facilities that follow Good Manufacturing Practices standards. In our first three years alone, we have posted an average annual growth of 160%, clearly dominating the domestic market category.

Our local success led to our venture into the export market.

In 2001, we started exporting to Europe to tap the huge herbal and natural products market in the continent. At the same time, we have substantial but consistent presence in Japan and the Middle East. International growth is rapid as we continue to consolidate our foreign distribution network to expand to other countries.

While for the past three years we enjoyed a moderate presence in the U.S. with Charantia, in late 2004, Herbcare moved to expand the U.S. market by launching Charantea Ampalaya Dietary Supplements. Based on the successful European brand, Charantea is distributed in the U.S. via an extensive e-commerce system to meet the projected demand from the world’s largest natural health market.

In many ways, we are an industry leader in the Ampalaya food supplement category:

- The first to launch an Ampalaya food supplement in the Philippines.

- The first to register an Ampalaya brand with the Philippine Bureau of Food and Drugs.

- The first in the category to put its brand under clinical scrutiny to confirm its safety and potency.

- And possibly the first in the world whose herbal product is officially endorsed by a national medical organization. The Association of Municipal Health Officers of the Philippines, who run the country’s health centers, officially recommends Charantia® to their diabetic patients.